
Putting a property online is the easy part. A successful campaign requires the right preparation, pricing strategy, presentation, marketing, buyer engagement and negotiation. Sterling takes an active approach throughout the campaign — from preparing your property for market to negotiating the final offer.
01 — APPRAISAL
We meet with you, inspect the property and discuss its likely market position, your circumstances and your objectives.
02 — STRATEGY
We agree on pricing, timing, presentation and the most appropriate method of sale.
03 — PREPARE
Photography, property presentation and marketing materials are prepared before launch.
04 — LAUNCH
Your property is presented to the market across the agreed advertising channels.
05 — INSPECT
We manage enquiries, inspections, open homes and buyer follow-up throughout the campaign.
06 — NEGOTIATE
Interested buyers are actively managed and offers are presented clearly so you can make an informed decision.
07 — CONTRACT & SETTLEMENT
Once an offer is accepted, we remain involved through the contract period and work with the relevant parties through to settlement.

Buyers often form their first impression before they ever arrive at the property. Strong presentation and marketing help ensure your home gets the attention it deserves from the moment it reaches the market.
Professional property photography · Online property advertising · Floorplans · Property copy and campaign presentation · Social media exposure · Buyer database communication · Open homes and private inspections · Buyer enquiry and follow-up · Campaign reporting and feedback
NO SURPRISES
CALCULATE MY SELLING FEES
YOU SHOULDN’T HAVE TO CHASE YOUR AGENT.
A selling campaign can move quickly. You should know what’s happening. Sterling keeps sellers informed about buyer enquiry, inspection activity, feedback, offers and the progress of the campaign so decisions can be made with the information available.
CAMPAIGN UPDATE
Clear feedback. Thoughtful buyer follow-up. A steady view of your campaign.
How do I know what my property is worth?
How do you decide on a selling strategy?
What does it cost to sell with Sterling?
What happens before my property goes online?
How are offers presented?
Should I sell before buying another property?
How long does it normally take to sell?
What happens after I accept an offer?

